Do I Need Multiple Websites?
Most people are told today that they should have a website for themselves or their business… but at what point should you have more than one?
Is it better to put all your info on one, or have multiple sites that are each very specific?
Let’s imagine you’re a knitting teacher and a freelance social media consultant.
You may be tempted to create a personal site that has both of your occupations on there. It’s cool to show off a bit of who you are and what you like to do… but consider what your audience wants.
They might be confused if you’re offering two extremely different services on the same site.
Have a website for each business
Put yourself in the shoes of a prospective customer or client. As they search for a social media consultant, they’ll want to see someone who does that and does it well. If they see your site is filled with other content about knitting, do you think they’d see you as an expert?
It’s just like if you went to a massage parlor and you also saw a bunch of bike parts around… because the masseuse also fixes bikes.
Nothing wrong with that, but putting them in the same place can be confusing. Having the appearance of being a specialist is very helpful for your visitors.
If you have multiple businesses, I’d recommend having a website for each. I think every business should have its own website. Even if it’s just a single, simple page.
This makes it easier for people to find you, especially if they don’t know you.
People who want a knitting teacher will find your site about knitting. And those searching for a social media consultant will find the site for that.
What questions do you have about presenting yourself online? Leave a comment below!
Photo: Choices by Kyle Pearce